Total Amount Bet On Super Bowl
According to data from BetMGM, 12 percent of tickets—the number of total bets—and 34 percent of the handle the total amount of money staked—ahead of Super Bowl LV has gone on the Chiefs.
➝- Total amount of Super Bowl bets taken by Nevada sportsbooks on the 2019 Super Bowl. Total amount won by Nevada sportsbooks on the 2019 Super Bowl for a total hold of under 1%. Estimated amount of total illegal bets placed on the Super Bowl in 2019.
- It says the $4.3 billion they are projected to wager, both legally and otherwise, would be down 38% from last year’s Super Bowl. But it also forecast a record 7.6 million Americans betting with.
23.2 Million Americans to Wager on Super Bowl LV
Record Number of Americans to Bet Online, Setting Up Largest U.S. Legal Handle
Press Release
WASHINGTON – 23.2 million Americans plan to bet a total of $4.3 billion on this year’s Super Bowl LV matchup between the Kansas City Chiefs and Tampa Bay Buccaneers, according to new American Gaming Association (AGA) research. Among Super Bowl bettors, a record 7.6 million will bet with online sportsbooks this year, up 63 percent year-over-year.
“This year’s Super Bowl is expected to generate the largest single-event legal handle in American sports betting history,” said AGA President and CEO Bill Miller. “With a robust legal market, Americans are abandoning illegal bookies and taking their action into the regulated marketplace in record numbers.”
Since last year’s game, 36 million more American adults have gained the opportunity to safely bet in legal markets in their home state with seven new jurisdictions now live: Colorado, Illinois, Michigan, Montana, Tennessee, Virginia, and Washington, DC.
An expected overall drop in overall Super Bowl betting is almost entirely caused by pandemic-led restrictions, with the largest declines anticipated for retail sportsbooks and casual bets, like pools or squares, that are made in social settings.
Key findings from the survey, conducted by Morning Consult, reflect dramatically shifting betting patterns amid the COVID-19 pandemic:
- 1.4 million Americans plan to bet in-person at a sportsbook, down 61 percent from 2020.
- 1.8 million bettors plan to place a bet with a bookie, down 21 percent.
- 4.5 million Americans plan to place a pool, squares, or similar bet, down 19 percent.
- 11.9 million Americans plan to bet casually with friends, down 18 percent.
- 56 percent of bettors plan to bet on the Chiefs while 44 percent plan to bet on the Buccaneers.
Total Amount Bet On Super Bowl Won
While previous AGA research has shown consumer confusion over the legal status of many online sportsbooks, consumers feel it is important to bet legally: 65 percent of expected Super Bowl bettors say it is important for themselves personally to use a legal, regulated sportsbook for their bets.
As awareness and availability of legal betting options grows, so do the benefits to consumers: 34 percent of Americans remember seeing responsible gaming messaging in the past year, up five points from 2020. Super Bowl bettors were even more likely to see responsibility content, with 53 percent seeing responsible gaming messaging in the past year.
“This data is an encouraging sign that our efforts to ground the expansion of sports betting in responsible gaming is taking hold,” stated Miller. “Responsible gaming is core to legal sports betting’s long-term success, and this is borne out by continued demand for consumer protections only available in the legal market.”
Total Money Bet On Super Bowl 2020
One part of the industry’s effort to broaden consumer awareness of legal, responsible betting is AGA’s Have A Game Plan.® Bet Responsibly. campaign which—along with its partners, the National Hockey League (NHL), PGA TOUR, NASCAR, Monumental Sports & Entertainment, and Vegas Golden Knights—educates fans on the fundamentals of responsible sports betting.
Background
- 25 states and Washington, DC have legalized sports betting, with 21 legal markets operational.
- 13 states currently have active or pre-filed legislation to legalize sports betting.
- More than $21 billion was wagered on sports in 2020, up from $13 billion in 2019, generating more than $210 million in state and local taxes.
- Mobile wagering has accounted for 82% of legal sports wagers nationwide during the pandemic.
- Previous AGA research found that more than 33 million Americans planned to bet on this year’s NFL season.
Methodology
Morning Consult conducted the online survey on behalf of the AGA between Jan. 25-27, 2021, among a national sample of 2,198 adults. The data were weighted to approximate a target sample of adults based on age, race/ethnicity, gender, educational attainment, and region. The margin of error is +/-2 percent and greater among subgroups. Bettors include those who expect to place a bet online, with a bookie, with a casino sportsbook, in a pool or squares contest, or casually with family or friends.
The Super Bowl is the most popular sporting event of the year. Millions of people watch the Big Game on TV and plenty of people wager on it, legally and illegally. It is expected that Super Bowl betting this year will once again smash records, as since last year’s NFL season finale 36 million more American adults have the opportunity to place legal bets in their home state.
The American Gaming Association (AGA) estimates that 23.2 million people in the US will wager around $4.3 billion on this year’s game between the Kansas City Chiefs and Tampa Bay Buccaneers. A record 7.6 million people will bet with an online sportsbook, according to the survey. That’s a 63 percent increase year-over-year.
“This year’s Super Bowl is expected to generate the largest single-event legal handle in American sports betting history,” said AGA President and CEO Bill Miller in a press release. “With a robust legal market, Americans are abandoning illegal bookies and taking their action into the regulated marketplace in record numbers.”
Betting on the Super Bowl around the US
This year, more states than ever will take legal sports wagers on the Super Bowl. In addition to gambling on the Super Bowl in Nevada, sports fans can legally wager on the Super Bowl in the following US states:
Total Bet On Super Bowl
And here is a state-by-state breakdown of if you can legally wager online and/or at a retail location.
| State | Online | Retail |
|---|---|---|
| Alabama | No | No |
| Alaska | No | No |
| Arizona | No | No |
| Arkansas | No | Yes |
| California | No | No |
| Colorado | Yes | Yes |
| Connecticut | No | No |
| Delaware | No | Yes |
| Florida | No | No |
| Georgia | No | No |
| Hawaii | No | No |
| Idaho | No | No |
| Illinois | Yes | Yes |
| Indiana | Yes | Yes |
| Iowa | Yes | Yes |
| Kansas | No | No |
| Kentucky | No | No |
| Louisiana | No | No |
| Maine | No | No |
| Maryland | No | No |
| Massachusetts | No | No |
| Michigan | Yes | Yes |
| Minnesota | No | No |
| Mississippi | Yes | Yes |
| Missouri | No | No |
| Montana | Yes | Yes |
| Nebraska | No | No |
| Nevada | Yes | Yes |
| New Hampshire | Yes | Yes |
| New Jersey | Yes | Yes |
| New Mexico | No | Yes |
| New York | No | Yes |
| North Carolina | No | No |
| North Dakota | No | No |
| Ohio | No | No |
| Oklahoma | No | No |
| Oregon | Yes | Yes |
| Pennsylvania | Yes | Yes |
| Rhode Island | Yes | Yes |
| South Carolina | No | No |
| South Dakota | No | No |
| Tennessee | Yes | No |
| Texas | No | No |
| Utah | No | No |
| Vermont | No | No |
| Virginia | Yes | No |
| Washington | No | No |
| West Virginia | Yes | Yes |
| Wisconsin | No | No |
| Wyoming | No | No |
More money is legally wagered on the Super Bowl than ever before in the US and expansion outside of Nevada is still just getting started. Twenty-five states have legalized sports betting so far, with 21 markets currently taking wagers. Thirteen states have active or pre-field legislation to legalize sports betting.
This should continue to see wagerings on the Big Game increase as more states legalize sports gambling.
It’s all on the up and up
Total Amount Bet On Super Bowl
More and more, Americans are flocking toward legal sports betting options over oft-shady off-shore offerings and local bookies. The AGA reports that 65% of expected Super Bowl bettors say it is important for themselves to use a legal, regulated sportsbook to place their wagers.
Total Super Bowl Wins
In addition, 34% of Americans recall seeing responsible gaming messaging in the past year – up five points from 2020 – and 53% of Super Bowl bettors remember seeing responsible gaming messages.
“This data is an encouraging sign that our efforts to ground the expansion of sports betting in responsible gaming is taking hold,” Miller said. “Responsible gaming is core to legal sports betting’s long-term success, and this is borne out by continued demand for consumer protections only available in the legal market.”